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Modern Living. Classic Style – Creating the New Californian
Branding and marketing new rental housing project in Downtown Berkeley
One of the largest new housing projects in Downtown Berkeley within 4 blocks of the campus needed to attract students, faculty, and staff to market rate housing in a highly competitive market with two other major housing projects just completed at the same time. RadiantBrands researched the market and the motivations of potential renters. Radiant also developed a name, look, website, Facebook page, online advertising, and marketing that drove traffic to the site, and positioned the project as a unique housing opportunity within walking distance of the UC Berkeley campus.
Lastly, Radiant is now working on a brand that will engage corporate participants and donors at a high level, emphasizing their critical role in reducing poverty and creating better communities in the Bay Area.
Scope of Work
• Individual Interviews
• Market Research
• Naming of campaigns
• Brand design and creative
• Brand style guide
• Two-year marketing plan
• Website and social media elements
• Multimedia show
• Advertising
• Marketing and Business Plan
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